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Aegyo 애교

About

Aegyo (Korean: 애교) in Korean is a normalized gendered performance that involves a cute display of affection often expressed through a cute voice, changes to speech, facial expressions, or gestures. A similar expression is gyotae (교태; 嬌態; [kjotʰɛ]). Aegyo literally means behaving in a flirtatious, coquettish manner and it is commonly expected for both male and female K-pop idols and also expected or demanded from exclusively younger females in Korean society in a way which reinforces or reflects Korea's traditional gender roles. However, it is not uncommon for everyday people to behave in such a way, and is widely used as an expression of affection towards loved ones, family, and friends, and also as a hyper-sexualized form of seduction.

Description via Wikipedia (lead extract) · name cross-verified Wikidata + Wikipedia.

Verified facts

Aegyo (애교) — verified Korean entity.

Details

• Korean Name: 애교
• Also Known As: gyotae
• Definition: a normalized gendered performance that involves a cute display of affection often expressed through a cute voice, changes to speech, facial expressions, or gestures
• Context: commonly expected for both male and female K-pop idols and also expected or demanded from exclusively younger females in Korean society

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Cross-checked by 2 source(s)

• Wikidata — structured open knowledge base · view ↗
• Wikipedia — encyclopedic article · view ↗

Verification history

Verified & tracked since 2026-08-15 · 91 verified snapshots.

Append-only, timestamped — the record of WHEN a fact changed, which a latecomer cannot backfill. Full feed: /changes.json · machine-readable: get_history("concept:aegyo").

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